Haugen in Stratford, East London. Named in tribute to an unsung hero of the first Winter Olympics in 1924 and taking inspiration from Alpine dining in Germany, Switzerland, Austria and France, Haugen will bring classic Alpine dishes to their all-day dining café, deli, restaurant, outdoor terraces and rooftop bar.
Bringing a taste of the Alps to East London, there’s something for everyone at Haugen. Guests will be taken seamlessly from breakfast at the ground floor deli, starting at 7 am for early-risers, to a leisurely lunch in the café or a takeaway from the grab and go counter, ideal for time-starved professionals. As the lights are dimmed and the music is turned up, diners can ascend the staircase for an all-out celebratory dinner in the first-floor restaurant or finish with drinks at the rooftop bar with spectacular views of the Olympic Park.
The menu, developed by Executive Chef Bjoern Wassmuth (from D&D London’s German Gymnasium) featuring some Mittel-European classics and German favourites inspired by Chef Bjoern’s German heritage.
Haugen will bring a sense of Alpine generosity to the ground floor café with their indulgent sharing plates of Mountain Fondue served with sourdough, new potatoes & pickles and Tartiflette with reblochon, bacon and potato. Elsewhere on the menu, guests will be able to tuck into Raclette, Vienna Schnitzel with warm potato salad & lingonberries, Pizzette with roast tomato, grilled artichokes, olives & chilli oil, Chickpea and Lentil Burger in a Brezel bun or Haugen’s Caesar Salad with white anchovies. To finish, there’s the signature dessert of Chocolate Fondue, with marshmallow, fresh strawberries and honeycomb for dipping, alongside Apple Strudel, Sacher Torte and a decadent ‘Schwarzwälder’ cherry vinegar sorbet with Kirsch cream & chocolate mousse, topped with chocolate crunch, cherry gel and an almond cinnamon tuile.
Mirroring the après ski atmosphere on the Alps, Haugen will transport guests to its famed resorts, whether Tignes, Matterhorn or Val d’Isère with cocktails on the rooftop, ideal for groups to come together al fresco and recreate the frivolity of the slope-side experience all year round.
Housed in a striking wooden structure created by Acme with the interior design by Afroditi Krassa, Haugen will create an atmosphere reminiscent of Alpine chalets with large windows bathing diners in natural light through the day. As the evening draws in, the fun and convivial ambience of Haugen comes alive with faux fur throws and warm lighting creating invitingly intimate corners.